The big chunky type gives off a personal feel, its so informal and thats a brilliant vibe to get from this seen as Macmillan want to be allowed into your lives to help in anyway that they can.
Tuesday, 17 May 2011
Macmillan inspiration
so started to jot down a few ideas but couldn't really visualize anything. Started to look at how charities advertise themselves, as in what message do they try to convey to the target audience. The one i like the most would definately be Macmillan as the charity really has a personal feel to it. The font, (which was made specially for them), when used on the main titles etc, makes it seem like quote, so more personal.
The big chunky type gives off a personal feel, its so informal and thats a brilliant vibe to get from this seen as Macmillan want to be allowed into your lives to help in anyway that they can.
The big chunky type gives off a personal feel, its so informal and thats a brilliant vibe to get from this seen as Macmillan want to be allowed into your lives to help in anyway that they can.
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